When looking to solve problems or sell products, governments, non-for-profits and marketers alike fall into the fallacy of thinking that knowledge and facts will do the work. They usually don’t. You can tell people that your product will make their life 20% better, you can give them references and quotes on why vaccines are essential, or statistics on how many kids are dying of anger. These, as per our common sense, would be effective ways of convincing people about what is wrong or right, or to buy your life-changing product, or you know, sign up for your newsletter.
Influence and goodnight stories
Influence and goodnight stories
Influence and goodnight stories
When looking to solve problems or sell products, governments, non-for-profits and marketers alike fall into the fallacy of thinking that knowledge and facts will do the work. They usually don’t. You can tell people that your product will make their life 20% better, you can give them references and quotes on why vaccines are essential, or statistics on how many kids are dying of anger. These, as per our common sense, would be effective ways of convincing people about what is wrong or right, or to buy your life-changing product, or you know, sign up for your newsletter.